Marriott Corporation now contains hotels and motels at the "budget" end of the consumer spectrum to the "premium" end with their JD Marriott flagship locations. This is an example of a firm that successfully performed a ________ to reach more consumers and ventures that are more profitable.
A) two-way stretch
B) down-market stretch
C) cross stretch
D) marketing diversification
E) up-market stretch

Question

Quizplus · Accepted Answer

Marriott Corporation has expanded its offerings both upwards and downwards in the market spectrum, which is an example of a two-way stretch.

Marriott Corporation Now Contains Hotels and Motels at the "Budget