In ________ the seller offers goods both individually and in bundles and often charges less for the "bundle" than for the individual products.
A) two-part pricing
B) pirating pricing
C) pure bundling
D) captive pricing
E) mixed bundling

Question

Quizplus · Accepted Answer

This describes mixed bundling, where the seller offers both individual products and bundles at a discounted price. The other options are not applicable as they describe different pricing strategies. Two-part pricing involves a fixed fee and a variable fee based on usage, pirating pricing involves illegally selling products, pure bundling involves only selling products as a bundle, and captive pricing involves selling a main product at a low price and its complementary products at a high price.

In ________ the Seller Offers Goods Both Individually and in Bundles