As the marketing manager for your firm, you have been approached by your key component manufacturer suggesting that your two firms "co-brand" or "ingredient brand" in the introduction of a new item. What are some of the requirements for succeeding in ingredient branding?

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The Answer of As the marketing manager for your firm, you have been approached by your key component manufacturer suggesting that your two firms "co-brand" or "ingredient brand" in the introduction of a new item. What are some of the requirements for succeeding in ingredient branding?

As the Marketing Manager for Your Firm, You Have Been