Ben Makama has switched his dry cleaning provider because the cleaner did not perform up to his standards. This is an example of which of the following customer switching behaviours?

Question

Quizplus · Accepted Answer

Core service failure occurs when the primary service a business is expected to provide is not delivered properly or meets the customer's standards, leading to customer dissatisfaction and potential switching, as in the case of Ben Makama switching dry cleaning providers due to unsatisfactory service.

Ben Makama Has Switched His Dry Cleaning Provider Because the Cleaner