Companies that ________ disappointed customers to complain have been shown to achieve higher revenues and greater profits than companies that do not have a systematic approach for addressing service failures.

Question

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Companies that encourage disappointed customers to complain are more likely to address and rectify the issue, leading to higher customer satisfaction and loyalty. This, in turn, can lead to higher revenues and profits due to repeat business and positive word-of-mouth marketing. Companies that ignore or discourage complaints may experience negative publicity and lose customers.

Companies That ________ Disappointed Customers to Complain Have Been Shown