Starbucks coffee, Aveda shampoo, and Grey Goose vodka position themselves as quality leaders in their category. What is their pricing objective and how can it be achieved?

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The Answer of Starbucks coffee, Aveda shampoo, and Grey Goose vodka position themselves as quality leaders in their category. What is their pricing objective and how can it be achieved?

Starbucks Coffee, Aveda Shampoo, and Grey Goose Vodka Position Themselves