A ________ strategy involves the manufacturer using its sales force and trade promotion money to induce intermediaries to carry, promote, and sell the product to end users.

Question

Quizplus · Accepted Answer

This is a description of a push strategy, where the manufacturer is pushing the product through the distribution channels to the end user. They are using incentives such as sales promotions to encourage intermediaries to carry the product and promote it to the end user.

A ________ Strategy Involves the Manufacturer Using Its Sales Force