In designing the marketing channel, the marketer must understand the service output levels desired by the target customers. Channels produce five service outputs. Which of the following considers the assortment provided by the marketing channel?

Question

Quizplus · Accepted Answer

Product variety is the service output that considers the assortment provided by the marketing channel. The other service outputs are lot size (quantity of products available for purchase), service back-up (support provided after purchase), waiting and delivery time (time taken to receive the product), and spatial convenience (ease of accessing the channel).

In Designing the Marketing Channel, the Marketer Must Understand the Service