Your firm sells industrial cleaning products and services costing between $2000 and $5000. The cost per transaction has been estimated as $500 (using field sales people), $200 (using distributors), $50 (using telesales), and $10 (using the Internet). This demonstrates that each channel alternative needs to be evaluated against ________ criteria.

Question

Quizplus · Accepted Answer

The differences in cost per transaction for each sales channel (field sales people, distributors, telesales, Internet) highlight the need to evaluate each channel based on economic criteria, as it directly impacts the profitability and cost-effectiveness of using each channel.

Your Firm Sells Industrial Cleaning Products and Services Costing Between