Pressed by discounters and by shoppers who are increasingly blasé about brands, retailers need to consider unerringly reliable ________ as a point of differentiation for their stores.

Question

Quizplus · Accepted Answer

In order to differentiate themselves from discounters and appeal to shoppers, retailers should focus on providing exceptional customer service as a reliable point of differentiation. This means training staff to be knowledgeable, friendly, and helpful, and ensuring that customer service is a priority throughout the store. Complementing this with clean and well-stocked stores can also enhance the overall shopping experience. Individualization and "entertainment" may be effective in some cases, but are less reliable as consistent points of differentiation. Advertisements may bring in customers, but are not necessarily reliable in maintaining customer loyalty.

Pressed by Discounters and by Shoppers Who Are Increasingly Blasé