A "brand" developed by a retailer and/or wholesaler that is only available in selected retail outlets is called a ________ brand.

Question

Quizplus · Accepted Answer

Private label brands are developed by retailers and/or wholesalers and are only available in selected retail outlets. National brands are available in many retail outlets and are not exclusive to a specific seller. Household brands are well-known and often household names. Premium brands usually have a higher price point and are associated with luxury or high quality. Selective brands are not a commonly used term in the branding industry.

A "Brand" Developed by a Retailer And/or Wholesaler That Is