Prices are a key positioning factor to retailers and must be decided in relation to the target market.

Question

Quizplus · Accepted Answer

Pricing strategy is an important aspect of positioning for retailers. The prices must adequately reflect the value offered to the target market, and pricing decisions must be made in consideration of the preferences and affordability of the target market. Therefore, prices are a key positioning factor for retailers.

Prices Are a Key Positioning Factor to Retailers and Must