The growing power of store brands is not weakening the national brands due to the national brands increases in advertising and research and development.

Question

Quizplus · Accepted Answer

Store brands, also known as private label brands, have been growing in power and market share, often at the expense of national brands. This growth is due to improved quality, consumer perception, and pricing strategies of store brands, not just the national brands' efforts in advertising and research and development.

The Growing Power of Store Brands Is Not Weakening the National