A well-chosen celebrity can draw attention to a product or brand. The choice of the celebrity is critical. The most important factor is the celebrity's

Name: A well-chosen celebrity can draw attention to a product or brand. The choice of the celebrity is critical. The most important factor is the celebrity's
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The credibility of a celebrity is crucial because it influences how much the audience trusts the endorsement, making it more likely to impact consumer behavior positively.

A Well-Chosen Celebrity Can Draw Attention to a Product or Brand