Companies must consider several factors in developing their communications mix: type of product market, consumer readiness to make a purchase, and the stage in the

Question

Quizplus · Accepted Answer

The product life cycle is a crucial factor in determining the appropriate communications mix. Different stages of the life cycle require different approaches to marketing communications. For example, during the introduction stage, the focus may be on creating awareness and building interest, while during the growth stage, the emphasis should shift to stimulating demand and differentiation. Therefore, companies need to consider the product life cycle stage when deciding on their communications mix.

Companies Must Consider Several Factors in Developing Their Communications Mix