Senior managers want to know the outcomes and revenues resulting from their communications investments. Too often, however, their communications directors supply only ________ and expenses.

Question

Quizplus · Accepted Answer

Senior managers are interested in the outcomes and revenues, which are results of the investments. However, communications directors often provide inputs and expenses, which are the resources and costs involved, not the results or outcomes.

Senior Managers Want to Know the Outcomes and Revenues Resulting