Two-sided messages are more effective with audiences that are more educated and those who are initially opposed to the product.

Question

Quizplus · Accepted Answer

Two-sided messages present both the positive and negative aspects of a product, and can be more effective for audiences who are initially opposed or skeptical. They are also more effective for audiences who are more educated and able to process and evaluate complex information. However, for audiences who are already supportive of the product, a one-sided message may be more effective.

Two-Sided Messages Are More Effective with Audiences That Are More