In describing the experience of use (Pringles advertised "Once You Pop, the Fun Don't Stop") we are describing a non-product benefit or image. This is the definition of what type of appeal?

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The Answer of In describing the experience of use (Pringles advertised "Once You Pop, the Fun Don't Stop") we are describing a non-product benefit or image. This is the definition of what type of appeal?

In Describing the Experience of Use (Pringles Advertised "Once You