Communications that use cute babies, puppies, or provocative sex appeals are often employed to attract consumer attention and raise their involvement with an ad. What are some of the usages for "borrowed interest" devices?
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q127: List the eight steps necessary in developing
Q128: Marketing communications activities must be integrated to
Q129: Micromodels of marketing communications concentrate on consumers'
Q130: The macromodel of the communications process includes
Q131: The repetition of the local car dealers'
Q133: Consumers are more likely to recognize Stouffer's
Q134: John Maloney saw buyers as expecting one
Q135: In terms of source credibility, why would
Q137: The Geico advertisements that state that a
Q148: How is coordination of media achieved through
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents