Television is the most powerful advertising medium. Television can be an effective means of vividly demonstrating product attributes and persuasively explaining their corresponding consumer benefits. Second, TV advertising can be a compelling means for dramatically portraying user and usage imagery, brand personality, and other brand

Question

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Television advertising is effective in portraying intangible aspects of a brand, such as brand personality and user imagery, which are not physical but are conveyed through visual and auditory elements.

Television Is the Most Powerful Advertising Medium