Buyers enter your market at a high rate and consumers purchase your product on almost a "daily" basis. With these two known characteristics about your consumers and market, you are better off using a ________ advertising timing pattern.

Question

Quizplus · Accepted Answer

Since buyers are entering the market at a high rate and consumers are purchasing the product on an almost daily basis, a continuous advertising timing pattern would be the best choice. This ensures that the brand is always visible to potential buyers and top of mind for daily consumers.

Buyers Enter Your Market at a High Rate and Consumers