Marketers often cut the cost of advertising dramatically by using consumers as their creative team. This strategy is known as ________.

Question

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The strategy of using consumers as the creative team to cut advertising costs is known as crowdsourcing. Crowdsourcing leverages the wisdom of crowds to generate ideas or solve problems, and it has become a popular and cost-effective way for marketers to generate creative content.

Marketers Often Cut the Cost of Advertising Dramatically by Using