A better measure to evaluate the effectiveness of MPR is to measure the ________ in product awareness, comprehension, or attitude resulting from the MPR campaign.

Question

Quizplus · Accepted Answer

The best measure to evaluate the effectiveness of MPR is to measure the change in product awareness, comprehension or attitude resulting from the MPR campaign. This measure would show if the MPR campaign was able to have a positive impact on the target audience and bring about the desired outcome. Exposure (A) alone would not be a strong measure as it would only show how many people were reached by the campaign but not necessarily the impact it had. Increase (B) or decrease (C) on their own would not provide enough information on what specifically changed. Opinions (E) could be considered a measure of effectiveness, but it is too broad and vague to make it the best choice.

A Better Measure to Evaluate the Effectiveness of MPR Is