The total number of exposures in a marketing advertising campaign can be expressed in the formula:
E = R × F.

Name: The total number of exposures in a marketing advertising campaign can be expressed in the formula: E = R × F.
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Question

The total number of exposures in a marketing advertising campaign can be expressed in the formula: 
E = R × F.

Quizplus · Accepted Answer

This formula is correct, where E represents the total number of exposures, R represents the number of reached individuals or households, and F represents the frequency or average number of times the target audience sees the advertisement.

The Total Number of Exposures in a Marketing Advertising Campaign