Strategically, out-of-home advertising is often more effective at enhancing brand awareness or reinforcing brand image than creating new brand associations.

Question

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Out-of-home advertising is typically more visible and impactful for audiences who are already familiar with a brand or have some level of brand awareness. It can help to reinforce or solidify existing brand associations, but is generally less effective at creating entirely new associations with a brand.

Strategically, Out-Of-Home Advertising Is Often More Effective at Enhancing Brand