In choosing media, the advertiser faces both a macroscheduling and a microscheduling decision.
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Verified
Q98: A creative brief is an elaboration of
Q99: Frequency is most important where there are
Q100: One of the advantages of television is
Q101: The growing power of larger retailers has
Q102: Sales promotion consists of a collection of
Q104: Advertisers have the choice of concentrated, continuous,
Q105: Marketers report a number of reasons why
Q106: Most advertisers try to measure the communication
Q107: Public relations involves a variety of programs
Q108: Sellers use incentive-type promotions to attract new
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