Advertising's sales effect is generally no more difficult to measure than its communication effect.

Question

Quizplus · Accepted Answer

While advertising's communication effect can be difficult to measure due to intangible factors such as brand awareness and attitude, its sales effect can be even more challenging to measure accurately. Factors such as seasonality, price changes, and external market forces can all impact sales, making it difficult to isolate the impact of advertising on sales.

Advertising's Sales Effect Is Generally No More Difficult to Measure