Ideally, consumer sales promotions would have short-run sales impact as well as long-run brand equity effects.

Name: Ideally, consumer sales promotions would have short-run sales impact as well as long-run brand equity effects.
Brand: Quizplus
Rating: 4.9 (48 reviews)

Question

Quizplus · Accepted Answer

Consumer sales promotions that not only boost sales in the short term but also build long-term loyalty towards the brand are considered ideal. Brands must consider both short-term and long-term marketing goals while designing and executing sales promotional campaigns.

Ideally, Consumer Sales Promotions Would Have Short-Run Sales Impact as Well