As media planner, you've been asked to develop a buy for a new type of tinned soup. You'll be expected to know the capacity of the major advertising media types to deliver reach, frequency, and impact. What other variables must you consider?

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The Answer of As media planner, you've been asked to develop a buy for a new type of tinned soup. You'll be expected to know the capacity of the major advertising media types to deliver reach, frequency, and impact. What other variables must you consider?

As Media Planner, You've Been Asked to Develop a Buy