In developing an advertising program, marketing managers must always start by identifying the target market and buyer motives. Then they can make the five major decisions know as "the five Ms." List and explain each of these "Ms."

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The Answer of In developing an advertising program, marketing managers must always start by identifying the target market and buyer motives. Then they can make the five major decisions know as "the five Ms." List and explain each of these "Ms."

In Developing an Advertising Program, Marketing Managers Must Always Start