Fill in the word missing from Crane et al's definition of deception in the context of marketing communication: '_________occurs when a marketing communication either creates, or takes advantage of, a false belief that substantially interferes with the ability of people to make rational consumer decision making.'

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The Answer of Fill in the word missing from Crane et al's definition of deception in the context of marketing communication: '_________occurs when a marketing communication either creates, or takes advantage of, a false belief that substantially interferes with the ability of people to make rational consumer decision making.'

Fill in the Word Missing from Crane Et Al's Definition