The infomercial for a miraculous roaster that you saw on the late-late-late show was a combination of the "sell" of commercials and the draw of "educational information." This is a form of
A) direct-response advertising.
B) telemarketing.
C) interactive marketing.
D) telesales.
E) videotext.
Correct Answer:
Verified
Q22: _ marketing generates excitement, creates publicity, and
Q23: All companies need to consider and evaluate
Q24: Call centres that receive calls from customers
Q25: In the world of the Internet, the
Q26: The Web offers the advantage of "contextual
Q28: The definition of "banner ads" is
A) ads
Q29: The Internet provides marketers and consumers with
Q30: The original and oldest form of direct
Q31: _ are individual webpages or clusters of
Q32: Other media for direct-response marketing includes television.
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