Apple created a lot of publicity before the release of its tablet computer, i-pad. The product was discussed in online communities and social networks. Many booked the product in advance, ensuring good initial revenues for Apple. The company published periodic updates of the product creating huge expectation in the minds of customers. This pre-launch publicity can be viewed as ________ marketing.

Question

Quizplus · Accepted Answer

Pre-launch publicity that creates excitement and anticipation among customers is known as buzz marketing. Apple's pre-launch promotion for its iPad, discussing the product online and creating updates, is an example of buzz marketing. Therefore, Option C is the correct answer. The other options, such as stealth, ambush, undercover, and direct marketing, do not accurately describe the type of marketing used by Apple for the release of the iPad.

Apple Created a Lot of Publicity Before the Release of Its