Direct marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen.
Correct Answer:
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Q90: The better list of names for direct
Q91: Outbound telemarketing centres initiate calls to prospects
Q92: Direct marketing is one of the fastest
Q93: In catalogue marketing, companies may send full-line
Q94: One of the shortcomings of direct marketing
Q96: Direct marketer can also buy lists of
Q97: The term "market demassification" refers to the
Q98: A common direct marketing strategy is to
Q99: Direct-mail marketing involves sending an offer, announcement,
Q100: Products don't have to be outrageous or
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