Beauty pioneer Estee Lauder, who said she relied on three means of communication to build her multimillion-dollar cosmetics business-"telephone, telegraph, and tell a woman", forgo online transactions.

Question

Quizplus · Accepted Answer

While Estee Lauder did rely on telephone, telegraph, and word-of-mouth advertising to build her business, this does not necessarily mean she forwent online transactions. In fact, the Estee Lauder brand offers online shopping and has a strong presence on social media.

Beauty Pioneer Estee Lauder, Who Said She Relied on Three