It has been observed that most new products have shorter product life cycles. What is the reason for this?
A) New products do not get adequate management support.
B) Social and governmental constraints lead to this failure.
C) Rivals quickly copy products that are successful.
D) Most new products do not use technology.
E) Most new products are not backed by a marketable idea.

Question

Quizplus · Accepted Answer

Rivals quickly copying successful products is a major reason for shorter product life cycles. With today's technology and fast-paced business environment, it is easier and quicker for competitors to duplicate successful products and bring them to market, thereby reducing the life cycle of the original product.

It Has Been Observed That Most New Products Have Shorter