One of the reasons new products can fail is
A) government regulations.
B) poor packaging.
C) consumer ignorance.
D) excessive spending on promotion.
E) ignoring or misinterpreting market research.

Question

Quizplus · Accepted Answer

Ignoring or misinterpreting market research can lead to a failure in understanding consumer needs and preferences, resulting in a poorly designed product that does not meet the demands of the market. The other options may also play a role in a product's failure, but ignoring market research is often a critical factor.

One of the Reasons New Products Can Fail Is