When the major car companies added "drink holders" to the design of their cars, they were practicing ________ where the firm attaches high importance to incorporating customer preferences in the final designs.

Question

Quizplus · Accepted Answer

Customer-driven engineering is the practice of designing products based on customer preferences and needs. By adding drink holders to cars, the major car companies were incorporating customer preferences in the final design, thus practicing customer-driven engineering.

When the Major Car Companies Added "Drink Holders" to the Design