A group of college graduates decide to start a business. Though they are knowledgeable in various business domains, they are unable to arrive at a valuable business idea. They decide to search for ideas in a structured manner. They meet together and start discussing everyone's ideas. Each idea is recorded and then the thoughts that come up in relation to the ideas are written down and discussed. This process helps them to finalize a business plan. What technique is used here?

Question

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The technique used by the group of graduates is called mind mapping. They start with a central idea and then branch out into related ideas, recording and discussing each one. This process helps them to organize and explore their thoughts in a structured manner, ultimately leading to a valuable business plan.

A Group of College Graduates Decide to Start a Business