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A Small Firm Has Decided to Enter the International Market

Question 9

Multiple Choice

A small firm has decided to enter the international market. At the present time, the firm has decided to enter only one country. What is the next step in the decision making process if the firm is to continue with its plans?


A) deciding whether to go abroad
B) deciding on the marketing program
C) deciding on the marketing organization
D) deciding which markets to enter
E) deciding how to enter the market

Correct Answer:

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