An advantage of global marketing is that it can lower marketing costs, has economies of scale in production and distribution, can produce consistency in brand image, has the ability to leverage good ideas quickly and efficiently, and
A) is easier to adapt to foreign countries.
B) allows for individual countries to add their specific needs to the message.
C) is easier for corporations to evaluate the marketing message.
D) allows for uniformity of marketing practices.
E) allows for the same message to be used worldwide.

Question

Quizplus · Accepted Answer

Global marketing allows for uniformity of marketing practices, meaning that the same marketing approach can be used worldwide. This can provide consistency in brand image and lower marketing costs by streamlining efforts, as well as make it easier for corporations to evaluate the effectiveness of their marketing message. While global marketing may not always be adaptable to every foreign country's specific needs, it can still provide many benefits for companies looking to expand their reach.

An Advantage of Global Marketing Is That It Can Lower