Hofstede identifies four cultural differences, his first being "individualism versus collectivism." Briefly explain how this could affect the communications strategy of a brand that is closely associated with independence and a free spirit.

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The Answer of Hofstede identifies four cultural differences, his first being "individualism versus collectivism." Briefly explain how this could affect the communications strategy of a brand that is closely associated with independence and a free spirit.

Hofstede Identifies Four Cultural Differences, His First Being "Individualism Versus