According to operant conditioning, behavior is more likely to occur when it is rewarded and less likely to occur when it is punished or not rewarded.

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Operant conditioning, a theory developed by B.F. Skinner, posits that behaviors are more likely to be repeated when they are followed by positive reinforcements (rewards) and less likely to be repeated when they are followed by punishments or the absence of rewards.

According to Operant Conditioning, Behavior Is More Likely to Occur