________ requires that everyone in the organization buy into the concepts and goals of marketing and engage in choosing, providing, and communicating customer value.

Question

Quizplus · Accepted Answer

Internal marketing refers to the process of ensuring that everyone in the organization understands and embraces the concepts and goals of marketing, and works towards providing customer value. It involves educating employees, aligning their goals to those of the organization, and motivating them to deliver high-quality service to customers. This is essential for building a strong customer-focused culture within the organization.

________ Requires That Everyone in the Organization Buy into the Concepts