Assume that your company's products deal with individual customers rather than with mass market or even market segments. Which marketing organization would best serve your firm?

Question

Quizplus · Accepted Answer

A customer-management organization would best serve a company whose products deal with individual customers. This type of organization is focused on building and maintaining relationships with customers by providing personalized service and support. It allows for better understanding of individual customer needs and preferences, which can lead to increased customer satisfaction and loyalty.

Assume That Your Company's Products Deal with Individual Customers Rather