As the CMO of Your Firm, You Interact with the Other

As the CMO of your firm, you interact with the other business disciplines on a daily basis. One of your goals this year is to get the other departments to "think customer" and work together to satisfy customer needs. Your two tasks then are to

A) ignore the other departments and concentrate on internal and external marketing to the consumer; convince the CEO that your positions are in the best interest of the firm.
B) convince the other departments that your "customer knowledge" best serves their interests and that they should follow the lead of the marketing department.
C) increase internal marketing efforts and decrease external marketing efforts until the other departments come around to your view point.
D) resist changing your way of working to fulfill other department's expectations and refuse to tolerate varying viewpoints on company problems and goals.
E) coordinate the company's internal marketing activities and coordinate marketing with other company functions that serve the customer.