The four characteristics of a marketing audit are
A) systematic, as needed, comprehensive, independent.
B) comprehensive, systematic, periodic, corporate.
C) compartmentalized, systematic, periodic, independent.
D) comprehensive, systematic, independent, periodic.
E) product orientation, market orientation, innovation orientation, productivity orientation.
Correct Answer:
Verified
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A) who, when, the target
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Q73: _ is a comprehensive systematic, independent, and
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