Passengers on British Airways flights are encouraged to donate leftover foreign currency from their travels. British Airways collects the deposits and donates them directly to Unicef. What particular type of socially responsible marketing does this represent?

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The Answer of Passengers on British Airways flights are encouraged to donate leftover foreign currency from their travels. British Airways collects the deposits and donates them directly to Unicef. What particular type of socially responsible marketing does this represent?

Passengers on British Airways Flights Are Encouraged to Donate Leftover