The top management at a national car insurance firm wishes to examine whether company is pursuing its best opportunities with respect to markets, products, and channels. What type of marketing control does this represent and what approaches should management take?

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The Answer of The top management at a national car insurance firm wishes to examine whether company is pursuing its best opportunities with respect to markets, products, and channels. What type of marketing control does this represent and what approaches should management take?

The Top Management at a National Car Insurance Firm Wishes