Which activity of the value chain includes inducing a customer to purchase a product?
A) inbound logistics
B) operations/manufacturing
C) outbound logistics
D) sales and marketing

Question

Quizplus · Accepted Answer

The activity that includes inducing a customer to purchase a product is sales and marketing. This activity involves promoting and advertising the product to the target customers and persuading them to buy it.

Which Activity of the Value Chain Includes Inducing a Customer